AI Insights · Timothy · July 2023
Top 5 Books and Reference Apps in Turkey Q2 2023: Unified Platform Performance
Discover the performance trends of the top 5 Books and Reference applications on a unified platform in Turkey during Q2 2023, including insights on downloads, revenue, and active users.
During the second quarter of 2023, the top 5 Books and Reference applications in Turkey showcased varied performance trends across weekly downloads, revenue, and active users on a unified platform.
Storytel: Audiobooks & Ebooks maintained a consistent weekly revenue, peaking at approximately $35K in early May. Weekly downloads fluctuated between a high of around 13K and a low of 8.7K by the end of June. Active users saw a slight decrease from 321K to 309K over the quarter.
Dreame-Read Romance Stories experienced a peak in weekly revenue of about $6.5K at the end of May. Downloads showed a downward trend, starting at 3.9K and dropping to around 2.7K by the end of June. Active users remained relatively stable, with a slight increase to 27.6K in the final week of June.
GALATEA: Novels & Audiobooks saw significant growth in both revenue and downloads towards the end of the quarter. Revenue surged to approximately $5.3K in the last week of June, while downloads skyrocketed to 35.3K. Active users followed a similar trend, rising dramatically to 59.6K by the end of June.
Wattpad - Read & Write Stories maintained a steady weekly revenue, hovering around $1.2K to $2K throughout the quarter. Downloads showed a noticeable increase, reaching almost 50K by mid-June. Active users saw an overall upward trend, peaking at over 2.8M by the end of June.
Kidly – Stories for Kids experienced a decline in both revenue and downloads. Revenue decreased to around $272 by the end of June, while downloads dropped significantly to 463. Active users also saw a decline, with numbers falling from 22.4K to 17.5K over the quarter.
These insights are derived from Sensor Tower's data, offering a comprehensive look at the performance of leading Books and Reference apps in Turkey. For more detailed analytics and trends, visit Sensor Tower.